11 June 2010

Good Intentions, Faulty Execution

The advertising for the Active Life Movement, an anti-obesity campaign from Austin-based design firm Latinworks warns parents to "Keep obesity away from your child," and reimagines childhood toys and heroes as being lazy and overweight.

Childhood obesity is a dangerous epidemic, but are Barbie's and Superman's original body types reasonable or achievable goals? And overweight does not equal lazy, messy, lonely, etc.

Eat Me Daily

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