11 November 2010

The Sight Of Meat Seems To Calm Aggression


Frank Kachanoff, a psychology researcher at McGill University, conducted an experiment on the emotional responses of people to images of meat. He discovered a positive correlation between meat encounters and a calmer disposition:

Kachanoff recruited 82 men and asked them to punish an aide with various volumes of sound each time he made an error while sorting photos, some with pictures of meat, and others with neutral images. The researcher had anticipated participants who watched the aide sort meat photos would inflict more discomfort on him, but he was surprised when those pictures did not provoke aggressive behaviour.
Via Neatorama

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