26 December 2010

Holiday Misgivings | How We Value The Gifts We Receive

Collect money online, girl scouts, boy scouts, fraternity dues
The folks here at We Pay sifted through a big pile of gift-giving research to find some surprising insights: What value do you think a recipient will place on the item you just bought and wrapped? What’s the value (and the fate) of the gift cards you’re sending to your siblings? Which do you value more: a gift from your parents or a gift from your significant other?

We dug through research from a variety of highly reputable sources – from chin-scratching academic papers out of Northwestern’s Kellogg School of Management to the latest surveys from Consumer Reports, retail trade groups, and even the good people behind National Regifting Day. The data is pretty compelling – and if you’re like me and haven’t even started your shopping – you may want to take a look at the graphic below before you head to the mall.
Lifehacker

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