26 July 2010

Proving The Theory Of Structural Balance

Pardus
A new study analysing interactions between players in a virtual universe game has for the first time provided large-scale evidence to prove an 80 year old psychological theory called Structural Balance Theory. The research, published in the Proceedings of the National Academy of Sciences, shows that individuals tend to avoid stress-causing relationships when they develop a society, resulting in more stable social networks.

The study ... analyses relationships between 300,000 players in an online game called Pardus. In this open-ended game, players act as spacecraft exploring a virtual universe, where they can make friends and enemies, and communicate, trade and fight with one another.

Scientists currently study data from people's electronic interactions, such as emails, mobile phones and online retail behaviour, to improve our understanding of human societies. Online games such as Pardus produce vast amounts of data that scientists can also use to study interactions between players, applying their findings to understanding the way that people interact in society.

Structural Balance Theory is an 80 year old psychological theory that suggests some networks of relationships are more stable than others in a society. Specifically, the theory deals with positive and negative links between three individuals, where 'the friend of my enemy is my enemy' is more stable (and therefore more common) than 'the friend of my friend is my enemy'.
Read more at Science Daily

Via Neatorama

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