The WEIRDest People In The World

The Ultimatum Game works like this: You are given $100 and asked to share it with someone else. You can offer that person any amount and if he accepts the offer, you each get to keep your share. If he rejects your offer, you both walk away empty-handed.

How much would you offer? If it's close to half the loot, you're a typical North American. Studies show educated Americans will make an average offer of $48, whether in the interest of fairness or in the knowledge that too low an offer to their counterpart could be rejected as unfair. If you're on the other side of the table, you're likely to reject offers right up to $40.

It seems most of humanity would play the game differently. Joseph Henrich of the University of British Columbia took the Ultimatum Game into the Peruvian Amazon as part of his work on understanding human co-operation in the mid-1990s and found that the Machiguenga considered the idea of offering half your money downright weird — and rejecting an insultingly low offer even weirder.

"I was inclined to believe that rejection in the Ultimatum Game would be widespread. With the Machiguenga, they felt rejecting was absurd, which is really what economists think about rejection," Dr. Henrich says. "It's completely irrational to turn down free money. Why would you do that?"

It turns out the Machiguenga — whose number system goes: one, two, three, many — are not alone in their thinking. Most people from non-Western cultures introduced to the Ultimatum Game play differently than Westerners. And that is one clue that the Western mind differs in fundamental ways from the rest of humanity, according to Dr. Henrich. He and two other UBC researchers authored a paper shaking up the fields of psychology, cognitive science and behavioural economics by questioning whether we can know anything about humanity in general if we only study a "truly unusual group of people" — the privileged products of Western industrial societies, who just happen to make up the vast majority of behavioural science test subjects.

The article, titled "The weirdest people in the world?", appears in the current issue of the journal Brain and Behavioral Sciences. Dr. Henrich and co-authors Steven Heine and Ara Norenzayan argue that life-long members of societies that are Western, educated, industrialized, rich, democratic — people who are WEIRD* — see the world in ways that are alien from the rest of the human family. The UBC trio have come to the controversial conclusion that, say, the Machiguenga are not psychological outliers among humanity. We are.

"If you're a Westerner, your intuitions about human psychology are probably wrong or at least there's good reason to believe they're wrong," Dr. Henrich says.

Americans are the most "extreme" Westerners, especially young ones. And educated Americans are even more extremely WEIRD than uneducated ones. "The fact that WEIRD people are the outliers in so many key domains of the behavioral sciences may render them one of the worst subpopulations one could study for generalizing about Homo sapiens," the authors conclude.

Read the rest of the article at National Post. Via Arts & Letters Daily

*Western, Educated, Industrialized, Rich and Democratic